HSMAI Honors Amelia Island CVB for Outstanding Travel Marketing
AMELIA ISLAND, Fla. (Feb. 19, 2025) – The Amelia Island Convention & Visitors Bureau (Amelia Island CVB) received five awards for travel marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI) at the annual Adrian Awards Celebration at the New York Marriott Marquis, Feb.18. The Adrian Awards, now in their 68th year, are the largest and most prestigious competition in global travel marketing. The Amelia Island CVB received a Silver Award, three Bronze Awards, and a Silver-Best of Category Award, indicating its commitment to innovative, award-winning tourism marketing.
“Our marketing strategy supports an unwavering commitment to sustainable tourism growth and effectively positions Amelia Island as one of the world’s top travel destinations,” said Gil Langley, President and CEO of the Amelia Island CVB. “We’re proud to share Amelia Island’s story on the global stage and grateful to have our team’s exceptional marketing efforts recognized among the very best in the industry.”
The Amelia Island CVB won a Silver Award-Best of Category for its “PadSquad VidStream” entry (Digital – Innovation). The Best of Category designation is given to the one entry receiving the highest score in one of three budget ranges. The CVB also won a Silver Award for “Amelia Island Inspired Weddings” (Advertising – Brand Campaign); and Bronze Awards for the “Amelia Island Dynamic Blog Campaign” (Digital – Publisher Content), “Meeting Planner Quarterly Emails” (Advertising – Group Sales/Travel Trade), and “AmeliaIsland.com” (Digital – Website).
This year’s awards theme, “Wish You Were Here,” highlights the stories of the memorable and successful travel marketing and public relations campaigns, ads, earned media programs, and experiential and digital experiences inspiring the notion that travel is about more than just the destination, cultivating a passion for the journey and memories collected along the way.
“The Adrian Awards honors the creativity and vision that drives our industry forward, shining a spotlight on the marketing and communication leaders whose outstanding work truly inspires people to embrace travel and create unforgettable memories in the journey,” said Brian Hicks, president and CEO of HSMAI.
The Adrian Awards Celebration is a must-attend industry event that annually attracts leading hospitality, travel, and tourism marketing executives and their agencies. Winning entries are viewable in the winners’ gallery on the Adrian Awards website. Visit adrianawards.hsmai.org for more information on the event and competition.