Tourism Forecast for Second Quarter
- 171,000 overnight guests visitation for April-June. This is based on a 3% growth from same period in 2016.
- We have nearly $400,000 in advertising spend in the marketplace during the next 90-day period including print and digital, see below for details.
- Amelia Island is also in the trade market place this spring through the travel trade shows of ITB Berlin (March) & IPW (June).
- We also have several public relations initiatives over the next 90-days including a Never Seen the Ocean event activation in the mid-west, a Charlotte event activation with the Mint Museum and various media FAMs.
The traditional media scheduled for April - June is approximately $200,000 in a heavy print schedule focusing to push spring and summer travel from east of the Mississippi, focusing on our co-op markets. (The majority of our northeast targeting or traditional in out-of-home, TV and radio ran in Q1.)
- Conde Nast Traveler - May
- Garden & Gun - April/May; June/July
- Travel + Leisure - May (possible change to August)
- Food & Wine - May
- Interfuse - in-state newspaper insert with Visit Florida - April
- Departures - March/April
- Atlanta (parter co-op) - May
- Chicago (parter co-op) - April
- Texas Monthly - May
- Washingtonian - (parter co-op) - May
- Charlotte (parter co-op) - May
- First Coast (parter co-op) - June
- Met Golfer - April/May
For March – May, approximately $192K.
- Departures Magazine native article, 4/15 – 5/31.
- Adara renewal, launching 4/1.
- Sojern renewal, launching 4/15.
- Conde Nast native article and display, through 3/31.
- Islands.com display, social and lead gen through 9/30.
- Various Destination Dysfunction placements: USA Today, email, through 4/4.
- TripAdvisor, through 12/29.
- Golf content marketing, through 5/15.
- Retargeting off of VisitFlorida.com, through 4/30.
- Facebook boosted posts, as needed for events and specials, ongoing